These cereals represent the very high level of quality we’ve always wanted to bring to this huge category, and now with the incredible cereal product development, organic and fair trade sourcing, and manufacturing capabilities of General Mills behind us, the dream is now coming true, and we are getting after it! This launch is a great example of how Annie’s and General Mills are better together.” “I’m really proud of these products that our teams in Berkeley (Calif.) and Minneapolis have been working so hard on for the last 12 months. “The products taste amazing and are made with the bunny magic that Annie’s consumers trust, including lots of whole grains and no artificial anything,” Mr. John Foraker, president of Annie’s, discussed the trials and tribulations of the brand’s journey in the cereal category in a Feb. The cereals will debut in Whole Foods Market stores in early April and spread to other retailers nationally by mid-summer at a suggested retail price of $3.99 to $4.99.

The new cereals will be available in three varieties: Berry Bunnies, Frosted Oat Flakes and Cocoa Bunnies. Retail as we prioritize driving more from the core with renovation, innovation and investment in our brands.” As we look ahead we continue to believe that cereal will be a source for growth for U.S. “We are so encouraged by the improvement we are seeing in the cereal category and by our early returns on our ‘Consumer First’ investments.

“This launch consists of three great tasting varieties that are all certified organic with no artificial flavors or colors and no high-fructose corn syrup. “Increasing consumer interest in natural and organic is driving high-single-digit retail sales growth for our Cascadian Farm cereal brand, and we think the trusted Annie’s brand will resonate with that growing group of consumers,” Mr.

Smorz cereal target